Nectar

Accelerating the protein transition with TASTE.

NECTAR empowers stakeholders across the value chain with
a robust evidence-base of sensory data.

Why NECTAR?

Taste is a primary purchase driver for most consumers. Taste is therefore necessary for plant-based foods to achieve mainstream adoption.

By conducting large-scale sensory panels of plant-based foods and and operationalizing the resulting data in a diversity of pre-competitive ways, NECTAR hopes to accelerate the mainstream adoption of plant-based foods.

Why Now?

Reducing global meat consumption is essential to ensuring planetary and public health. Despite challenging cultural & media narratives currently surrounding plant-based meats, our research tells a more optimistic story about the category’s taste potential.

NECTAR leverages data to:

Inspire product innovators to continue reaching new heights

Identify clear calls to action for stakeholders across the alternative protein value chain
Educate eaters about delicious products in distribution

With no time to waste, NECTAR aims to
accelerate the protein transition with taste.

Read our Taste of the Industry Report 2024

The world’s largest public sensory analysis of plant-based meats

Bite Into The Data

Learn more about NECTAR.

Learn more about NECTAR’s vision & mission, and the pioneers bringing both to life.
Our Mission & Vision
Our Team
Explore our seminal sensory research and dive deep into category-level insights. Read here.
Connect with us & learn how you can join the movement to the accelerate protein transition with taste.
Find out how.