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Our Mission
As an initiative of Food System Innovations, NECTAR is on a mission to accelerate the protein transition with taste.
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We envision a future where doing good tastes great.
Our work stands on three foundational pillars:
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LEARN
We conduct large-scale blind sensory analyses of alternative protein products to unearth category level insights.
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SUPPORT
We assist brands and manufacturers in accelerating product development by utilizing our novel and relevant sensory data.
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CELEBRATE
We celebrate great-tasting products by elevating their culinary credibility, expanding their distribution opportunities, and ultimately driving broader consumer adoption.
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Connect with NECTAR.
Curious to learn more about our work & our vision for the future? Want to explore ways we can work together?
Drop us a line!