Our Mission

As a non-profit initiative of the climate philanthropy Food System Innovations,
NECTAR is on a mission to accelerate the protein transition with taste.

We envision a future where doing good tastes great.

Our work stands on three foundational pillars:

  • LEARN

    We conduct large-scale blind sensory analyses of alternative protein products to unearth category level insights.

  • SUPPORT

    We assist brands and manufacturers in accelerating product development by utilizing our novel and relevant sensory data.

  • CELEBRATE

    We celebrate great-tasting products by elevating their culinary credibility, expanding their distribution opportunities, and ultimately driving broader consumer adoption.

  • What is Food System Innovations?

  • Food System Innovations (FSI) is a philanthropic impact platform that funds and creates efforts to accelerate the protein transition toward a more humane and sustainable food system. Learn more about FSI’s work.

Connect with NECTAR.

Curious to learn more about our work & our vision for the future? Want to explore ways we can work together?

Drop us a line!