“Taste is a primary purchase driver for all food products. If blended meats can offer better taste profiles for omnivores today, they have a significant role to play in the protein transition,” Caroline Cotto, director of Nectar – which carried out the research – told Green Queen.

Plant-based chicken nuggets outperformed meat in a blind taste test

A new study from Nectar found that plant-based nuggets defeated chicken in the world's largest blind taste test with omnivores

Most plant-based meats underperform on the taste front for omnivores, and blended meat could be a potential game-changer, detailed sensory analysis has found.

Vegan meat analogues need to be spicier, smokier, sweeter, darker, juicer, and bolder to sway omnivores away from conventional burgers, sausages, bacon and other meat products, according to the results from sensory testing by Nectar, a new initiative focused on taste-based protein transition.

World’s largest sensory analysis of plant-based meats reveals unprecedented category-level insights