Access Unprecedented Category-Level Insights

Large-scale, rigorous research is the cornerstone of NECTAR’s work. We are committed to openly sharing methodologies, findings, and insights to create category-level value.

Taste of the Industry

2024

NECTAR’s inaugural publication represents the world’s largest sensory analysis of plant-based meats and dives deep into:

  • Categorical insights

  • Consumer satisfaction

  • Competitive insights

  • R&D opportunities

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Category Deep Dives

“Thanks to data from NECTAR, we made two key product improvements that we know have increased acceptance & repeat purchase rates.”

— Beth Zotter, Co-Founder & CEO, Umaro Foods