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Access Unprecedented Category-Level Insights
Large-scale, rigorous research is the cornerstone of NECTAR’s work. We are committed to openly sharing methodologies, findings, and insights to create category-level value.
Taste of the Industry
2024
NECTAR’s inaugural publication represents the world’s largest sensory analysis of plant-based meats and dives deep into:
Categorical insights
Consumer satisfaction
Competitive insights
R&D opportunities
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Category Deep Dives
“Thanks to data from NECTAR, we made two key product improvements that we know have increased acceptance & repeat purchase rates.”
— Beth Zotter, Co-Founder & CEO, Umaro Foods