Research
Large-scale rigorous research is the cornerstone of NECTAR’s work. We are committed to openly sharing methodologies, findings, and insights to create category-level value.
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Taste of the Industry
Our annual Taste of the Industry report maps the sensory landscape of alternative protein products in widespread distribution and dives deep into categorical insights, consumer satisfaction, competitive insights, and R&D opportunities.
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Future of the Industry
Our Future of the Industry reports cover more forward-looking alternative protein product innovations and emerging markets. These reports combine in-depth sensory analysis with conceptual research about the saliency and viability of new technologies.
Methodology
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Participants
NECTAR only includes omnivores & flexitarians in its research. For each study, we select a representative sample of participants across age, gender, education, and socioeconomic status.
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Testing Environment
We conduct authentic, quantitative & qualitative blind taste tests in restaurant settings. This allow us to control the testing environment while providing a natural experience for participants.
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Sample Preparation
All products are prepared using proper equipment and according to manufacturer instructions. Participants may add condiments but are required to apply them consistently across products.
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Tasting Experience
Participants are served conventional dishes based on the products they are trying. While eating, participants fill out a mobile phone survey about each product in a randomized order.
“NECTAR is the most reliable data we have on the most important question for our space — how good are our products relative to the competition?”
— Lewis Bollard, Program Director, Open Philanthropy
