Is plant-based meat performing? What consumers make of meat substitutes

Augustus Bambridge-Sutton | 13 March 2025

A new report finds out which plant-based products consumers like as much as meat.
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Cracking the taste code: Overcoming innovation whitespaces, taste and texture challenges in plant-based meat

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Texture is the key opportunity to improve taste of meat alternatives – but mimicking not the main priority, report reveals