What is Plant-Rich Meat and is it a Sell Out or a Way Forward?

Caroline Cotto of NECTAR Research and Tim Dale from Food System Innovations join CEO of VegTech Invest and host Elysabeth Alfano on The Plantbased Business Hour to discuss the results of a recent study around consumer perception of blended (or plant-rich) meat. Do they like it? Do they hate it? Is it a sell-out?

Specifically, they discuss,

1. What is Food System Innovations, and what is its mission?
2. What is NECTAR, and why is it needed?
3. What is plant-rich meat?
4. What are the early indications regarding consumer acceptance of this category?
5. What are some challenges for the overall plant-based and diversified proteins sector moving forward?

Below is a highlight clip from their long-form conversation.
Full podcast here.
Full transcription here.