Most Plant-Based Products Fall Short of Meat-Eaters’ Taste Expectations, Finds Analysis

Most plant-based meats underperform on the taste front for omnivores, and blended meat could be a potential game-changer, detailed sensory analysis has found.

Vegan meat analogues need to be spicier, smokier, sweeter, darker, juicer, and bolder to sway omnivores away from conventional burgers, sausages, bacon and other meat products, according to the results from sensory testing by Nectar, a new initiative focused on taste-based protein transition.

Its inaugural Taste of the Industry report is based on insights from 1,150 American meat-eaters who participated in sensory panels evaluating 15 taste attributes for 54 plant-based meat products across five categories between June and August last year.
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