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Large-scale, rigorous research is the cornerstone of NECTAR’s work. We are committed to openly sharing methodologies, findings, and insights to create category-level value.

Future of the Industry
2024

Plant-Rich Meat

NECTAR’s inaugural Future of the Industry publication represents the world’s largest sensory analysis of plant-rich (“blended”) meats and dives deep into:

  • Categorical & competitive insights

  • Consumer satisfaction

  • R&D opportunities

  • Go-to-market strategy

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Plant-Rich Category Deep Dives

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“NECTAR is the most reliable data we have on the most important question for our space — how good are our products relative to the competition?”

— Lewis Bollard, Program Director, Open Philanthropy