The premier celebration of alternative protein taste-makers!

NECTAR conducts an annual Taste of the Industry sensory panel with thousands of omnivore consumers on hundreds of alternative protein products. The results of this blind taste test determine the winners of The TASTY Awards, with recognition in each category awarded to the product(s) that have either met or exceeded taste parity with their animal-based counterparts. Unlike traditional awards programs, winners of The TASTY Awards are determined by data, not judges.

In 2025, NECTAR will host its inaugural in-person award ceremony, bringing together over 150 attendees to celebrate and showcase the culinary credibility of today’s leading alternative products.