Taste of the Industry 2025
Sensory analysis of 122 plant-based meats across 14 categories
with 2,684 omnivores
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The second report in the annual Taste of the Industry series, Taste of the Industry 2025 is the world’s largest sensory analysis of plant-based meats. This report provides objective sensory data about 122 plant-based meat products collected through blind taste tests conducted in American restaurant settings.
By having omnivores directly compare plant-based meat products against animal benchmarks, we reveal competitive positioning and specific R&D opportunities in this increasingly important category.
Categories tested in this report include:
Bacon
Bratwurst
Breaded Chicken Fillets
Breakfast Sausage Patties
Burgers
Chicken Nuggets
Deli Slices - Ham
Deli Slices - Turkey
Hot Dogs
Meatballs
Pulled Pork
Steak Fillets
Unbreaded Chicken Fillet
Unbreaded Chicken Strips & Chunks
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“NECTAR’s data is such a great resource for emerging brands. It answered the more than vexing question for us on whether to modify salt or smoke.”
— Founder, NECTAR Taste of the Industry participant brand
