Future of the Industry 2024:
Balanced Proteins
World’s first publicly-available sensory analysis of 22 balanced
(blended) protein products across 9 categories with 1,192 omnivores.
NOTE: While the original publication of this research used the term "Plant-Rich Meats" to describe this category of products, the industry has since aligned on "Balanced Proteins" as the standard terminology based on consumer insights research. Both terms describe the same product category, but "Balanced Proteins" will be used going forward to ensure consistency across the industry.
NECTAR’s inaugural Future of the Industry publication represents the world’s largest sensory analysis of balanced (“blended”) proteins and dives deep into:
Categorical & competitive insights
Consumer satisfaction
R&D opportunities
Go-to-market strategy
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Balanced Proteins: Category Deep Dives
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Burger
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Hot Dog
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Steak
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Pork Sausage
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Beef/Pork Meatball
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Chicken Sausage
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Chicken Meatball
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Chicken Nugget
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Unbreaded Chicken Patty
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Executive Summary
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R&D Summary
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Top 5 Takeaways
“NECTAR’s research has given us consumer proof points about the Balanced Proteins category that we've leveraged to tell a more compelling sales story & secure conversations with some of the country's largest foodservice operators.”
— Andrew Arentowicz, CEO, 50/50 Foods
