Future of the Industry 2024:
Plant-Rich Meat
World’s first publicly-available sensory analysis of 22 plant-rich
(blended) meat products across 9 categories with 1,192 omnviores.
NECTAR’s inaugural Future of the Industry publication represents the world’s largest sensory analysis of plant-rich (“blended”) meats and dives deep into:
Categorical & competitive insights
Consumer satisfaction
R&D opportunities
Go-to-market strategy
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Plant-Rich Category Deep Dives
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Burger
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Hot Dog
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Steak
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Pork Sausage
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Beef/Pork Meatball
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Chicken Sausage
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Chicken Meatball
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Chicken Nugget
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Unbreaded Chicken Patty
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Executive Summary
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R&D Summary
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Top 5 Takeaways
“NECTAR’s research has given us consumer proof points about the plant-rich meat category that we've leveraged to tell a more compelling sales story & secure conversations with some of the country's largest foodservice operators.”
— Andrew Arentowicz, CEO, 50/50 Foods
