Taste of the Industry 2024

Sensory panel of 45 plant-based meats across 5 categories
with 1,150 omnivore consumers.

NECTAR’s inaugural publication represents the world’s largest sensory analysis of plant-based meats and dives deep into:

  • Categorical insights

  • Consumer satisfaction

  • Competitive insights

  • R&D opportunities

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Category Deep Dives

“Thanks to data from NECTAR, we made two key product improvements that we know have increased acceptance & repeat purchase rates.”

— Beth Zotter, Co-Founder & CEO, Umaro Foods

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