Taste of the Industry 2024
Sensory panel of 45 plant-based meats across 5 categories
with 1,150 omnivore consumers
NECTAR’s inaugural publication, Taste of the Industry 2024 represents the world’s first large scale public sensory analysis of plant-based meats and dives deep into:
Categorical insights
Consumer satisfaction
Competitive insights
R&D opportunities
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Category Deep Dives
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Hot Dogs
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Bacon
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Burgers
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Tenders
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Nuggets
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Summary
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Top 5 Takeaways
“Thanks to data from NECTAR, we made two key product improvements that we know have increased acceptance & repeat purchase rates.”
— Beth Zotter, Co-Founder & CEO, Umaro Foods
